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Oct 10, 2019

Nestlé introduces new Starbucks by Nespresso coffee capsules range

Starbucks by Nespresso

Nestlé today announced the launch of a new range of Starbucks coffee capsules. These are the first Starbucks coffee products developed using Nespresso proprietary coffee and system technology and consist of six signature flavours that consumers can enjoy in the comfort of their own home.

This launch came after the two companies, Nestlé and Starbucks, joined forces to create a global coffee alliance in August last year. 
 
With the launch of the new Starbucks by Nespresso range, for the first time Kiwi coffee lovers will create the same Starbucks coffee they love from a café in their home. They will be able to access those premium and exciting coffee products from their local supermarket.  

Nestlé Oceania Director of e-Business, Strategy and Marketing, Martin Brown said: “We are committed to continuous innovation to provide Kiwis with new and exciting ways to enjoy coffee at home. We are proud to be working with Starbucks, a global coffee brand that shares our passion for quality coffee and craftsmanship, to offer coffee drinkers an at-home solution that meets their discerning quality expectations whilst being conveniently accessible at their local supermarket.” 

The new range of Starbucks by Nespresso capsules combine Nestlé’s coffee and system know-how with the Starbucks’ unique coffee flavours and house blends.

The range includes six signature flavours, ranging from Starbucks blends and single-origin coffees, all made from 100% high-quality arabica coffee, ethically sourced from farmers in the world’s premier coffee-growing regions. 

CEO of Starbucks New Zealand Charles Belcher said: “For years, we have offered Starbucks’ famous roasts through our in-store coffee house experience.  Through our partnership with Nestlé, we are excited to be taking the first step to open this premium experience up to all Kiwis, allowing them to make their favourite Starbucks recipes at home using their Nespresso machine.”

The Starbucks by Nespresso range is available in New World, PAK’nSAVE, Countdown and SuperValue/Fresh Choice supermarkets nationwide.

Product Information
RRP: $8.49 for a sleeve of 10 capsules
The range includes six coffees across three different roast profiles – Starbucks Blonde Roast, Medium Roast and Dark Roast. The coffees, listed in order of intensity, are:
•    Starbucks® Blonde Espresso Roast (Intensity: 6)
o    A balanced light roast of Latin American coffee beans that has vibrant, sweet notes 
•    Starbucks® Single-Origin Colombia (Intensity: 7)
o    A single-origin medium roast with round, juicy flavours and a signature nutty finish
•    Starbucks® House Blend Lungo (Intensity: 8)
o    A balanced medium roast with notes of cocoa, chestnuts and just a hint of sweetness - perfect for those that enjoy a longer cup of coffee
•    Starbucks®  Single-Origin Sumatra (Intensity: 10)
o    A full-bodied dark roast sourced from the Indonesian islands, known for its earthy, spicy flavours
•    Starbucks® Caffé Verona (Intensity: 10)
o    An intense dark roast with a sweet, cocoa aroma named after the Italian coffee capital
•    Starbucks®  Espresso Roast (Intensity: 11)
o    A rich, dark roast that balances bold flavour with the sweet caramel notes
 

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